As a small business, it can be challenging to run multiple marketing strategies. Usually marketing costs money and it can be very expensive for small businesses if the returns don’t match the investment. However, it is important to spread your marketing over multiple strategies as it will help you consistently generate leads  and allow you to overcome any cycles.

Here are some simple strategies to develop a concrete and effective marketing plan.

Social Media

Create a Facebook page or a Twitter account. This is perhaps the best way to sell your products as it is free and convenient. Ask your customers which social network they use and connect with them online. Put a video about your products on YouTube. For a B2B business, LinkedIn can be a very effective tool to reach your target audience.

Email

Give your customers regular updates and information about your business and products through emails.  Create an email list that has your regular customers’ email addresses. Send them a monthly email newsletter.

Customer Referral Program

Offer some kind of reward, such as a free product, for referring your business to others.

Form a Partnership

Search for businesses related to your industry, catering to similar target audience and come up with a joint project. This will help you get noticed as it extends your reach.

Host an Event

Plan an event and distribute flyers in your area. This will help raise awareness about your firm. Plan a workshop or join your local chamber of commerce. Participate in a trade show. Participate in a charitable event and give your firm’s products for charily.

Engage With Customers directly

Talk to you customers for feedback. Ask them what kind of product or service they expect from you and how can you improve your business.

Business Cards

Jazz up your business card and give them to every customer you meet. Make sure the business card contains updated information about your firm.

Networking

Jazz up your business card and give them to every customer you meet. Make sure the business card contains updated information about your firm.

Branding and Uniforms

Lot of businesses miss this strategy. You can use branding with contact details on vehicles, signage outside the store, staff uniform with contact at the back. Advertising through this method is a one-time investment with maximum returns.

While, marketing your business, is critical to attract customers, always remember to focus on product and service quality. This can be achieved by providing your target audience with something unique that caters to their needs.

Small business owners should make sure they formulate an effective marketing plan that sets them apart from others. This might be difficult due to the various challenges that they face, but it is not impossible.